As part of the campaign to increase visibility and awareness during the Centennial year, Webster has added an advertisement to the ice-level digital dashboard at the St. Louis Blues games. Webster will now have an ad on ice-level, as well as on the screen that wraps around the stadium.
These ads will not only be seen by fans who watch the games in person, but thousands more watching the games or highlights.
“The Blues have one of the highest-rated TV viewerships in the NHL, so we are excited that this exposure reinforces Webster’s brand in the St. Louis region and broadens it to hockey fans watching in markets across the U.S., Canada and the many hockey fans who follow the NHL around the world,” said John Costello, director of Creative Services in Global Marketing & Communications, said in a Webster News post.
In addition to the ads, Webster has a Centennial-style “what year?” in game history trivia on the center-ice scoreboard. The trivia and the ice-level ad will appear at 10 games this season. The ad on the ribbon screen will appear at all 41 home games.
Reporting by Kevin Smith